A First Step Towards Mastering Successful Entrepreneurship
A Continuing Professional Development Seminar Organised By weddingsmalaysia
05 October 2009 (Monday, 9am—5pm)
at
Holiday Inn Glenmarie Kuala Lumpur
Participation Fee @ RM220 per pax inclusive of lunch and 2 tea-breaks
Early Bird Registration before 30 September 2009 @ RM200 per pax
Group Purchase @ 5 pax + 1 pax FOC
seminar flyer - click for full size image
Tickets can be purchased with cash payments at:
theweddinghub
B-08-3A, Block B, 3 Two Square,
Jalan 19/1, 46300 Petaling Jaya.
Tel: 60-3-79606480
budget brides
No. 21-1 (First Floor), Jalan PJU 5/21,
The Strand, Kota Damansara,
47810 Petaling Jaya.
Tel: 60-3-61426818
Download full seminar details
here (pdf, 185kb)
WeddingsMalaysia wishes to alert you on our upcoming CPD seminar titled ‘A First Step Towards Mastering Successful Entrepreneurship’ which will take place on 05 October 2009 at The Holiday Inn Glenmarie Kuala Lumpur.
This unique seminar will educate from aspects of entrepreneurship awareness, development of analytical and creative skills, and encouraging self-development of participants into entrepreneurial business owners or employees.
Our panel of specially invited speakers will take us back to the basic aspects of entrepreneurships in the areas of branding, communication, accounting, and marketing.
Seminar Topic 1
BRANDING 101 : WHAT YOU NEED TO KNOW
Your brand is the core of your business, your reputation, your products, of you and your staff. It is what the community thinks of your work and how they talk about you and your business to their friends and associates. So how does your business brand measure up? Are you managing your brand, or is it managing you?
- Why branding
- Defining your brand
- Developing your brand
- Packaging your brand
- Communicating your brand
Speaker: Benjamin Thain of Accentual Creative
Ben is a Creative Consultant who is passionate about his craft, inspired by life, driven by excellence, and meticulous in nature. He has been charting his path in the advertising and brand communications industry since early 1993. Embracing his passion and talents through a diverse and extensive portfolio, he is known to be one of the youngest and most promising creative talents in Malaysia.
Seminar Topic 2
MANAGING SUCCESSFUL START UP THROUGH SENSE
This is an introductory seminar designed to answer some basic questions for the budding entrepreneur, such as:
- What is the difference between a sole proprietor/partnership vs. company?
- What is suitable for my set up and what are the pros and cons that I should be aware of?
- What should I do to ensure my business is a success?
- Do I know which area I need help most?
Speaker: Christina Ngo of Furze Solutions
Christina is a solution-driven business executive with more than 20 years of working experience in private SMEs covering startup, turnaround, revitalization and accelerated growth. She comes with a successful 8 years track record of profitable small business management, predominantly of foreign investors in Malaysia. Flexible and versatile; Christina remains objective and maintains a sense of humour when put under pressure.
Poised and competent with demonstrated ability to easily transcend cultural differences, Christina possesses the ability to understand and anticipate business needs beyond the obvious.
Seminar Topic 3
MEDIA COMMUNICATION
The talk gives you an overview of how to prepare for your media communication needs and how to optimize the opportunity when media opportunities arise.
- Emerging media trends and the impact of digital media on traditional/mainstream media
- The role of media in advertising
- What are the key characteristics of media and how will it impact media selection?
- What is media planning?
- What should advertisers/marketers do prior to advertising?
Speaker: Dore See Loke of MediaCom
Dore See is the General Manager of Mediacom Malaysia, a media specialist agency that is part of the WPP group of companies. She has over 15 years experience in the advertising industry, having worked with client across multiple categories from FMGCs to financial institutions.
Seminar Topic 4
DESIGNING THE DREAM : STOP MARKETING, START CONNECTING
When we talk of marketing our business, most of us get caught up in the tools ie. the brochures, the cards, the stickers etc. But your most important marketing tool for your business is between your ears – your extensive knowledge. People don’t want to be sold, they want to be helped. The speaker will share with you the following marketing insights:
- Why price cutting is a near-death experience
- Ask and you shall receive
- Finding your niche
Speaker: Faridah Hameed of WowXperience!
Faridah is the Founder of WowXperience! which offers innovative professional workshops/seminars in marketing/branding/communication. WowXperience also offers specialized programs for women to help them own their power as the catalyst of transformation for themselves, the community and the world.
Seminar Topic 5
CRAFTING A CREATIVE DIGITAL MARKETING STRATEGY
Sit in for an easy-going (but extremely crucial) session to learn how you can fine-tune your digital marketing strategy. A phrase we like to use is, “An unfound business, will have unfound riches” – you may have the best product or service, but if your prospects cannot locate you, you will not be able to sell to them.
These days, having a website is not enough! It’s like buying a fax machine and expecting business. There is a lot more that could be done to take your business to higher heights online but fear not, you do not have to be a master of it all.
Learn how to create an audience and engage with them effectively. Be prepared to walk out and resolve to change many of your online strategies.
Beneath this short, catchy description lies is a wealth of information – stay tuned.
Speaker: Alex Lam of Integricity Corporation
Adventure, entrepreneur, internet, social media, travel, photography, videography, exPC-now-Mac-user, Church2.0 and people are descriptive words that adorn Alex’s Twitter account page. He has varied interests, but above all, his passion for all-things-media, his Lord, and his extremely talented wife, Grace supersede the rest.
Download full seminar details
here (pdf, 185kb)
